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Until the delivery will be performed in a test mode in some areas of the American capital. Order a Burger at home can those who live not more than ten minutes drive from participating in the experiment diner. For the pleasure to have to pay: the order of the home is worth two dollars, drinks sold in tap, as well as coffee, milkshakes and Breakfast. In exchange for these inconveniences Burger King guarantee delivery of the order within 30 minutes, with a special heat pack, not allowing burgers to cool down, and potato-fries - dry.
Initiative network has caused ambiguous responses.
"Shipping burgers home - a disaster for the country, suffering from obesity," reads the newspaper Los Angeles Times. According to recent us research, obesity affects about 37% of the population.
On the other hand, the media can not fail to recognize that the new strategy Burger King, not so long ago grants the second place among the fast-food US chain Wendy's, may become a very successful marketing move in country a long time already got used to comfort.
"Order a meal on the Internet was so easily, how to order diapers through the site Amazon.com. For me and for America shipping fast food - news, but this practice is common in Asia and parts of Europe. Representatives of Burger King told me that they want to achieve the same success on the American market, which from the very beginning dominates pizza ... the Target audience of the company are the families whose members are constantly busy ", says columnist for the Washington Post.
The only thing converge critics and supporters of Burger King is that the idea of a network like lazy people who are willing to wait Burger 30 minutes instead of having to drive to the diner for 10.
